---
title: Choose Your Path
description: In Episode 4 of The Experience Factor special podcast series, Q2’s Ahon Sarkar talks to Jim Marous about the varied strategies for financial institutions to address market and technology challenges.
---

[Podcasts ](https://www.q2.com/podcasts)

# [Choose Your Path](https://www.q2.com/podcasts/choose-your-path)

 Written by [Catherine DeStasio](https://www.q2.com/podcasts/author/catherine-destasio) | 10 Mar, 2025

In Episode 4 of *The Experience Factor* special podcast series, Jim Marous welcomes Helix by Q2 General Manager Ahon Sarkar to talk about the varied paths and solutions for financial institutions to address today’s (and tomorrow’s) market and technology challenges—deposit attrition, slow growth, legacy technology constraints, non-bank competitors, and more. They’ll discuss strategies ranging from launching new digital brands to Banking-as-a-Service (BaaS) partnerships.

### Listen

### Watch

### Related Links

[Q2 Fabric](https://www.q2.com/products/digital-banking/digital-only-brand)

[The Experience Factor Podcast - Episode 1](https://hub.q2.com/podcasts/desire-for-data-driven-personalization-unites-demographic-segments)

[The Experience Factor Podcast - Episode 2](https://hub.q2.com/podcasts/innovation-for-the-win)

[The Experience Factor Podcast - Episode 3](https://hub.q2.com/podcasts/the-power-of-partnership)

[The Experience Factor Podcast - Episode 5](https://hub.q2.com/podcasts/preparing-for-whats-ahead)

[View full post](https://www.q2.com/podcasts/choose-your-path)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Catherine DeStasio"
  },
  "dateModified" : "2026-06-24T18:19:47.553Z",
  "datePublished" : "2025-03-10T05:00:00Z",
  "headline" : "Choose Your Path",
  "image" : {
    "@type" : "ImageObject",
    "height" : 900,
    "url" : "https://7044196.fs1.hubspotusercontent-na1.net/hubfs/7044196/Imported_Blog_Media/TheExperienceFactor_1200X900_EP4_key8bx-1.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.q2.com/podcasts/choose-your-path",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcasts"
  }
}
```