A New End User Marketing Resource: Things You Need to Know About COVID-19

A New End User Marketing Resource: Things You Need to Know About COVID-19

By Q2

17 Apr, 2020

It’s never been more critical for FIs to provide consistent, reliable access to their digital services. As account holders depend on digital banking solutions to complete transactions, open accounts, pay their bills, and more, they’ll have questions about their FI’s solutions, processes, and operational responses to the COVID-19 pandemic.

To help your bank or credit union provide this critical information, we have designed a new End User Marketing (EUM) campaign to help give account holders the answers they’re looking for and the assurances they need that your FI is committed to being the life-long companion on their financial journey—during this daunting time and after.

Communication resources tailored to your account holders during the pandemic

The EUM campaign, titled Things You Need to Know About COVID-19, includes suggested content for a wide array of account-holder communications, including email banners, ATM screens, social media messaging, newsletter content, and more. Suggested topics include:

  • Proactive account-holder and community communication strategies
  • Suggestions for promoting your FI’s digital offerings
  • Talk tracks for sharing important information with staff

Leverage the resources in this EUM campaign and others to let your account holders know that you’re ready to help them make the most of digital banking during this time.

Log on to the Q2 Customer Portal to download Things You Need to Know About COVID-19. Q2 customers have access to this campaign and others, including a recent addition created for FIs participating in the SBA Paycheck Protection Program (PPP).

For questions about Q2 End User Marketing campaigns, or if you would like more information, contact Q2 Senior Marketing Campaign Manager Cheryl Donnelly.


Written by Q2