Data-Driven Marketing

  1. Data-Driven Marketing
  2. Targeted Marketing

How do financial institutions use data to provide better service?

All financial institutions collect valuable account holder data, but most don't know how to use it to improve service, and lives.

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How does Q2 SMART send tailored messages that match people's needs?

Data tells a story, and every digital banking transaction is a useful data point. Q2 SMART—our targeting and messaging platform—aggregates and analyzes these data points, enabling insightful, data-driven marketing campaigns.

Patterns in customer journeys identify desires and needs

Machine-learning algorithms identify and optimize patterns as data is collected. Based on these patterns, a recommendation engine suggests which products and services to promote to which account holders.

A user-friendly dashboard helps drive your targeted marketing

With a user-friendly dashboard, you can easily uncover opportunities to engage account holders at the right time and build lasting relationships.

What is possible with Q2 targeted marketing?

Deploy targeted, multichannel marketing campaigns based on account holders’ specific product and service needs.

Message with precision and personalization

Crafting an effective message is only possible if you know your audience. Segment, export, or promote to granular audience groups in minutes.

A predictive approach to selling

Use relevant demographic, transactional, and sequential action information to predict behaviors, anticipate needs, and personalize engagements with account holders, providing an enhanced experience for them and increased revenue for you.

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  • Proven Success

  • 40%* More than half of Q2 customers use Q2 SMART for targeted marketing campaigns.

    *Q2 internal metrics
  • 1X* Recommended audiences are 3X more likely to adopt a new product or service.

Results from some of our customers' campaigns

  • $1M 1700 loans at $3.6M originated
  • $2M $2 million in new balances from 540 existing card transfers
  • 300 CDs 332 CDs sold; 1,000+ click-throughs
  • 111 111 checking accounts sold; 10,000 click-throughs

Resources

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FAQs

How does Q2 SMART use data to build targeted marketing campaigns?

Q2 SMART draws on financial institutions' digital banking transaction data to identify products and services relevant to specific account holder groups. Machine-learning algorithms surface these patterns automatically as data is aggregated and validated.

How does Q2 SMART deliver better results than sending the same offer to everyone?

Instead of blasting one offer to all account holders, Q2 SMART segments audiences based on behavior and needs. It recommends products for specific audiences and predicts who is most likely to respond.

Institutions using Q2 SMART have seen recommended audiences convert at up to 3x the rate of untargeted campaigns.

Can I run multiple marketing campaigns across different channels with Q2 SMART?

Yes, Q2 SMART supports multiple targeted, multichannel marketing campaigns tailored to account holder needs. Campaigns can run at the same time across different segments, letting you test and scale what's working.

Q2 customers have used this approach to drive results like new loan originations, card balance transfers, and CD sales.

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