Data-Driven Marketing

  1. Digital Banking
  2. Data-Driven Marketing

Data-Driven Marketing Solutions

To deliver the experiences your account holders demand, you have to understand them first. Q2's data-driven marketing solutions help financial institutions do that.
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Deepen relationships at every stage of the financial journey

From unlocking powerful data to enabling an exceptional experience, you’ll transform your account-holder relationships.

  • Turn your data into a valuable tool

    Track user behavior, categorize demographics, and identify meaningful trends.

  • Provide personalized, relevant experiences

    Deliver the next best experience to account holders with precise targeting and agile personalization. 

  • Boost adoption

    Keep your account holders active and engaged with the products and services that matter most to them.

  • Drive digital sales success

    Run campaigns to likely-to-buy segments and complete the sales process entirely through the digital channel for faster time-to-revenue.

  • Grow more profitable relationships

    Become more embedded in your account holders’ financial lives, resulting in long-term relationships that drive profitability.

Dynamic Personalization

Give account holders highly tailored experiences, like personalized homepages, that automatically evolve with them. No extra configuration needed.

See how

Targeted Marketing

Use behavioral characteristics to parse account holders into clearly defined audiences for highly targeted marketing with Q2 SMART.

See How

In-App Guides

Make every interaction more impactful by using analytics to power personalized in-app guides, tailored messaging, and customized interface components with Q2 Discover.

See how
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EVE Data Extract

Incorporate the power of Q2 EVE Extract into your data warehouse. EVE (every valuable event) is a data extract containing account-holder activity across the Q2 Digital Banking Platform.

The proof is in the performance

Here are just a few of the results we’re driving with our customers.

  • conversion
    Delivered 35% conversion rate to eStatements in first 60 days
  • loans
    Generated 1.7K loans at $3.6M per month within 90 days
  • 10-minutes
    Deployed customized in-app banners in <10 minutes
  • reduced-cost
    Reduced call center volume to nearly zero

Proven success

  • “Q2 SMART and Q2 Discover are differentiators for our bank. Because they help us identify what’s important to our clients and we can see how they’re engaging, we can send targeted messages to targeted audiences quickly. When I interact with my consumers, I want to send a message that’s meaningful to them.”

    Lisa Fulton
    SVP and Chief Operations Officer
    Read story

  • “For us, our true ROI is the member experience. Now, we can immediately address issues bubbling up from the call center—and deploy guides in advance of the issue to keep members happy.”

    Jenny Wrobbel
    Digital Operations Manager
    Read story

FAQs

What is Q2's data-driven marketing platform?

Q2's data-driven marketing platform includes products that help banks and credit unions understand account holder behavior, then use the insights to deliver personalized experiences, boost adoption, and deepen relationships. The platform spans dynamic personalization, targeted marketing, in-app guides, and a data extract (Q2 EVE).

How does Q2 help financial institutions target the right account holders?

Q2 SMART uses behavioral characteristics to segment account holders into clearly defined audiences, so you can run highly targeted marketing campaigns to likely-to-buy segments. Financial institutions can then complete the sales process entirely through the digital channel for faster time-to-revenue.

What is Q2 EVE, and what data does it include?

Q2’s EVE (Every Valuable Event) is a data extract containing account-holder activity from across the Q2 Digital Banking Platform. It gives institutions the data and context needed to grow.

How does Q2 Discover support in-app guides and personalization?

Q2 Discover lets institutions push out personalized guides, in-app messaging, and customized interface components to make every account-holder interaction impactful. Financial institutions have used it to deploy customized in-app banners in under 10 minutes and address issues proactively before they reach the call center.

Does dynamic personalization require extra setup for each account holder?

No, Q2's dynamic personalization automatically evolves account holders' experiences, including personalized homepages, as their behaviors and needs change, with no extra configuration needed.

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