User data is a powerful tool for building relationships and revenue
Data-driven decisions are informed decisions. Q2 Discover allows you to take action on data insights to provide a rich account holder experience with relevant banking suggestions.
Better understand your customer and tailor your messages
Q2 Discover enables you to track and analyze a customer’s journey, along with their engagement level and other valuable behavioral patterns, allowing you to deliver highly targeted campaigns and in-app messaging.
Increase engagement and product adoption
A clear view of which account holders are and aren’t using products enables you to build more effective targeted marketing and drive the adoption of features/benefits.
Group account holders for strategic campaigns
Segment digital account holder populations for analysis, and use the resulting information to refine messaging strategies, site content, and design tactics.
Fine-tune your strategy
Gather insightful testing data to help identify the most effective strategies for app content and communication.
Empower customers to help themselves
Account holders can easily find answers to their digital banking questions through an on-demand resource hub with guides and other aids to improve user education, accessibility, and engagement.
Help account holders become digital banking power-users
Deliver in-app and pop-up messages to account holders so they learn the powerful features within products and how to use them efficiently and effectively.
Reintroduce customers to the value of underused products
Monitor engagement within specific products and encourage users to re-engage with those they may have stopped using.
Keep customers engaged and informed
Easily communicate targeted information to account holders—from community outreach to event announcements and more.
Plus, there’s a Resource Center for easy to find, easy to understand information.
Your account holder can take advantage of an always-on point of reference that allows users to seek contextual help in their moment of need.
Proven success
Resources
Additional products
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Data-driven Marketing
Put data to work for better marketing outcomes.
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Targeted Marketing
Use Q2 innovation to reach the right account holders with your offers.