Citizens & Northern Bank strengthens its competitive edge by becoming an early adopter of new digital innovation
- 59% increase in digital chat sessions with Glia
- 400% increase in NPS score customer survey responses
- 1,345 customers enrolled in SavvyMoney within first month
“We think of Q2 as an extension of our team, our business, and even our family. We’ve built these relationships with Q2 where we can collaborate, we can give feedback, and they can challenge us, and we can challenge them. When I think about Q2 as a strategic partner, I really think of them as being innovators. They’re looking for the best of the best, but they’re also thinking about the customer experience, which is really important to us.”
Brandy Allen, Senior Vice President and Director of Digital Channels, C&N
About Citizens & Northern Bank
- Headquarters
- Wellsboro, Pennsylvania
- Assets Under Management
- $2.5 billion
- Solutions
- Q2 Digital Banking Platform, Q2 Fintech Partner Ecosystem, Q2 Innovation Studio, Q2 Marketplace, Glia, SavvyMoney, Q2 Discover
Challenge
C&N needed innovative solutions to maintain its competitive edge.
C&N is a small regional bank, but despite its size, it is highly competitive in the innovation space in part due to its longstanding partnership with Q2. As customer needs evolve, C&N wanted a way to accelerate the delivery of new innovative solutions to its account holders, and became an early adopter of several Q2 solutions.
Solution
Q2's fintech partner ecosystem allows fintech partners to integrate into its ecosystem seamlessly, making it easy for C&N to offer new solutions to its customers
C&N leverages the Q2 fintech partner ecosystem, which allows financial institutions to easily and seamlessly add new features, functions, and capabilities to their digital banking platform to accelerate the delivery of new innovative solutions to their account holders through fintech partnerships.
Results
Through its longstanding partnership with Q2, C&N has been able to:
- Save time and effort during customer service inquiries with Glia
- Instantly deploy messages or in-app “guides” that are placed next to specific digital banking features for customers to view with Q2 Discover
- Quickly deliver customer-requested solutions such as SavvyMoney, which automatically monitors credit and provides in-the-moment feedback
