Q2 Empowers Simplicity Credit Union's Digital Transformation
Simplicity CU partners with Q2 to transform its digital banking experience and boost member satisfaction
- Engagements and logins soar
- Rapid adoption of Q2 Innovation Studio
- 24/7 support from Q2
"Q2 Engage helps us tailor the digital experience, and we know our members want that from us."
About Simplicity Credit Union
- Headquarters
- Marshfield, Wisconsin
- Assets Under Management
- $483 million
- Solutions
- Q2 Engage, Q2 Digital Banking Platform, Q2 Innovation Studio
Challenge
Simplicity CU was limited by its previous platform.
When the wave of digital transformation swept the financial industry, Simplicity CU recognized the limitations of its previous platform, which felt clunky and did not align with the credit union's branding. Their team needed a seamless, unified desktop and mobile experience and collaborated with Q2 to achieve its vision.
Solution
Q2 helped Simplicity CU transform its digital experience.
The Q2 digital banking platform provided Simplicity CU with a revamped, consistent desktop and mobile interface that better reflected the credit union's brand. Q2 helped enable the credit union to enhance its service offerings and accelerate innovation through Q2 Innovation Studio to quickly embed Q2's pre-integrated fintech partners onto member dashboard.
Results
Simplicity CU's partnership with Q2 has driven the following outcomes:
- Increased member engagements and overall logins, measured by advanced value scorecards.
- Provided support through Simplicity CU's core conversion.
- Rapid adoption of Q2 Innovation Studio fintech partners, including SavvyMoney.
- 24/7 support from Q2, even in the middle of the night.

Read the Simplicity CU Case Study
Download NowCustomer Stories
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Membership of younger population grew and overall membership increased
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Generated $5M more per month in approved loans
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120% growth in commercial accounts
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Engagements and logins soar
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44 million retail and treasury management logins
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3x increase in engagement in less than a year
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Grew checking accounts 5% faster and savings accounts 9% faster
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216% increase in ACH transactions
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Online account openings increased by 75%
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Grew Positive Pay accounts by 20X
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Tripled its commercial membership
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10X loan growth in 90 days