Accelerating the Innovation Pipeline

Visions
With Q2, Visions is putting digital banking tools in members’ hands faster.
25-fold
adoption of financial tools
3x increase in speed
of innovation lifecycle
$8 million in additional deposits
with 4,300 members signing up for IDNotify in first few months
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“With Q2 Innovation Studio, we can take something from inception to execution in six months or less, maybe even three months or less, which is warp speed in comparison to what we’ve been doing in the past.”
Tom Novak, VP and Chief Digital Officer, Visions Federal Credit Union

About Visions Federal Credit Union

Headquarters
Endwell, New York
Assets Under Management
$54 billion
Solutions
Q2 Digital Banking Platform™, Q2 Innovation Studio

Challenge

Visions FCU needed to enhance the digital banking experience for its customers

After going live with the Q2 Digital Banking Platform, the credit union wanted to offer even more options for its members, and the Q2 Innovation Studio was the key to success

Solution

Putting new solutions to the test

With Q2 Innovation studio, Visions FCU leveraged intelligent marketing automation, modified its skip-a-pay offerings to address COVID-related hardships, and integrated with the money management tool, MX. This allowed members to leverage simple, automated budgeting capabilities, and to embed Experian’s IDNotify identity protection service into their digital banking experience

Results

Q2 Innovation Studio provided numerous results for Visions FCU, including:

  • 25-fold increase in adoption of financial management tools, going from 1,500 members to more than 40,000
  • Micronotes integration, resulting in $8M in additional deposits with 4,300 members signing up for IDNotify in the first few months
  • Triple the speed of its innovation lifecycle
  • The ability to use rich data to offer members more granular, substantive interactions

Read the Visions FCU Case Study

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