1. Digital Banking
  2. Platform
  3. Dynamic Personalized Experiences

Dynamic personal experiences with Q2 Digital Banking: Audience Builder, Experience Builder, and Composable Dashboard


Financial institutions need tools to segment account holders by behavior, build targeted experiences, and deliver personalized content without developer resources.

Q2's personalization platform combines Audience Builder, Experience Builder, and Composable Dashboard, featuring personalized content blocks with tailored offers and tools from Q2 and fintech partners.

How does Q2 personalize digital banking experiences for consumers and businesses?

Consumer

Put account holders into audience segments based on their unique needs, then curate an experience with targeted financial products to meet those needs.

Business

Group businesses by their vertical, complexity, and specific financial needs—and deliver a tailored UI that features the functionality they need.

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Personal experiences create lifetime, profitable relationships.

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Deliver targeted product placement that increases revenue per account holder

Boost revenue with timely product placement aligned to account holder moments, maintaining engagement by anticipating future instances.

Differentiate with branded, segmented experiences

Deliver personalized experiences that showcase your brand and resonate with account holders by deeply integrating with their financial lives.

Configure with easy-to-use tools

Our tools need no coding for setup, deploying, or managing.

Q2 Audience Builder, Experience Builder, and Composable Dashboard: Your Personalization Toolkit

Q2 AUDIENCE BUILDER

Segment account holders easily

Q2 Audience Builder transforms transaction and behavioral data into traits, enabling financial institutions to easily create targeted audience segments for tailored account holder experiences.

Q2 EXPERIENCE BUILDER

Create custom experiences effortlessly

Maximize efficiency with Q2 Experience Builder's "drag and drop" functionality, enabling quick composition and configuration of audience-specific dashboards.

COMPOSABLE DASHBOARD

Empower users with dynamic dashboards

Create personalized experiences easily with our Content Blocks—flexible, movable tiles for designing intuitive and visually engaging user interfaces.

Power your experience

To fuel personalized experiences, Q2 delivers a library of content blocks with tools tailored to your most important audiences. Behind it all: 1,000+ third-party integrations and an ecosystem of 215+ pre-integrated fintech partners powering the Q2 platform.

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  • The richest baseline feature yet

    Our digital banking platform comes with a robust set of baseline functionality, with 1,000+ integrations to third-party systems like bill pay, check and statement imaging, remote deposit capture, and more—and plenty of products we’ve built in-house. No additional integrations or configuration required.

  • Robust fintech ecosystem

    Through the Q2 Innovation Studio fintech partner ecosystem, we provide all the building blocks you’ll need to power highly customized experiences and meet account holder needs beyond traditional banking. Every fintech partner’s product comes with a content block that can be added to your dashboard.

Different devices, same experience 

Unified Digital Banking Platform

Q2 pioneered a single platform with modular architecture, delivering versatile digital banking solutions tailored to diverse needs—from consumer to small business and commercial enterprises.

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FAQs

What personalization tools does Q2's digital banking platform include?

Q2's personalization platform includes three core tools: Audience Builder segments account holders using transaction and behavioral data. Experience Builder lets your team compose and configure audience-specific dashboards with drag-and-drop functionality, no coding required. The Composable Dashboard delivers personalized content through flexible, movable content blocks tailored to each segment.

How does Q2 Audience Builder segment account holders?

Audience Builder transforms transaction and behavioral data into attributable traits. Your team uses those traits to create targeted audience segments for consumers, SMBs, and commercial clients. Q2 SMART powers the data engine behind segmentation, applying machine learning to recommend products and deep learning to categorize financial transactions.

Do I need developers to build personalized experiences in Q2?

No. Audience Builder, Experience Builder, and the Composable Dashboard all operate without coding. Your marketing and digital teams configure segments, compose dashboards, and deploy content blocks directly.

How do content blocks work on the composable dashboard?

Content blocks are flexible, movable tiles that your team arranges on each audience's dashboard. Q2 provides a library of content blocks powered by Q2 and fintech partners through Q2 Innovation Studio.

Resources

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