Cyprus Credit Union

By leveraging Q2 Engage personalization tools and Q2 Innovation Studio, Cyprus Credit Union delivers tailored digital experiences that deepen member relationships and drive measurable results.

Download case study

3 Weeks
Launch time for a custom teen financial literacy app via Q2 Innovation Studio
20%
Lift In Skip-a-Payment adoption driven by a single targeted Q2 Discover campaign
30x Faster SavvyMoney signups, with a month's results achieved in just 3 days using Composable Dashboard and Q2 Discover

“Personalization really does drive engagement. People stay with brands that know who they are, and one of the best ways you can show you know them is by serving up relevant resources.”

David Sant Chief Strategy Officer, Cyprus Credit Union

About Cyprus Credit Union

Headquarters: West Jordan, Utah
Assets Under Management: $2 billion
Solutions: Q2 Innovation Studio, EVE Extract, Q2 SMART, Audience Builder, Composable Dashboard, and Q2 Discover

Challenge

Cyprus Credit Union's mission is straightforward: be the most-loved financial institution in Utah by improving the lives and communities of its members. Achieving that requires more than standard banking, it demands differentiated, data-driven experiences tailored to each member's financial journey.

To get there, Cyprus needed to overcome three key obstacles: siloed data across systems, long development cycles, and expensive custom solutions.

Solution

Cyprus turned to the Q2 Engage suite of consumer banking solutions, deploying a powerful combination of EVE Extract, Q2 SMART, Audience Builder, Composable Dashboard, and Q2 Discover to deliver personalized experiences at scale.

Q2 Innovation Studio's SDK and fintech partner ecosystem further accelerated time to market, enabling Cyprus to launch innovative, member-specific solutions in weeks rather than months.

Results

Accelerated Innovation: Through Q2 Innovation Studio partner Zogo, Cyprus launched a gamified financial literacy app in just three weeks — a custom module built to support its teen Learn and Earn program, helping younger members save for goals, develop smart spending habits, and build financial confidence.
Personalized Member Experiences: Using Composable Dashboard, Cyprus launched redesigned digital banking landing pages with targeted, custom-branded experiences for specific member segments. Q2 Discover in-app guides helped members navigate the new tools seamlessly — and on launch day, contact center call volume decreased rather than increased.
Increased Adoption: A single Q2 Discover in-app campaign drove a 20% lift in Skip-a-Payment adoption with no additional marketing channels. The same approach moved SavvyMoney credit score monitoring signups 30x faster, delivering a month's worth of results in just three days.