Q2 Helps Lake City Bank Drive Growth Across Generations

Challenge

The push for a stickier digital experience

With 85,000 customers across Indiana, Lake City Bank knows that attracting new customers is important, but retaining and growing relationships is what drives long-term success. To keep pace, the bank needed a flexible digital platform that could quickly deliver new fintech solutions to diverse audiences, ranging from students opening their first accounts to commercial clients managing complex treasury needs.

Solution

Accelerating innovation with Q2 Innovation Studio

The bank turned to Q2 Innovation Studio, leveraging its pre-built integrations with 180+ fintech partners. The platform allowed the bank to launch new products and services in weeks instead of months, cutting vendor onboarding time dramatically and reducing integration costs by over $100,000 per project.

By partnering with Q2, Lake City Bank has rolled out 10 new financial solutions, including:

• Eko – making investing accessible with just a $10 minimum and helping reduce churn with 6x lower attrition rates among users.

• FamZoo – empowering parents to teach kids budgeting and money management through prepaid cards.

• Spiral – enabling customers to round up transactions for savings and charitable giving.

• Experian IDnotify – offering credit and identity monitoring directly in digital banking.

• Intuit TurboTax® – simplifying tax filing while encouraging customers to deposit or invest refunds.

• Autobooks – boosting treasury client payment volume by 35% in under a year.

Results

The impact has been significant across key areas:

• Investment growth: 2,650+ Eko accounts opened, representing over $1.5M in portfolio value

• Higher engagement: Eko users log in nearly 4x more often than other customers, with dramatically lower attrition rates

• Customer connections: Over 10,000 clicks on targeted Q2 Discover messages

• Payments expansion: 35% increase in treasury payments volume in less than 12 months